Contact: Ben Plesser
FOR IMMEDIATE RELEASE
Phone: 917-922-1881
Email: Ben@finroo.com
NY, NY (Oct. 6, 2009)— The country may still be stuck in the middle of a prolonged economic recession, but don’t tell that to the partners of Finroo.com, a recently launched limited edition t-shirt company. Countering the conventional wisdom, which instructs us that prices naturally decline during downturns, Finroo has amazingly decided to increase the price of its Black Label shirts, which now cost an amazing $95 a shirt!
As a limited edition, bamboo silk shirt company, Finroo has always catered to an exclusive, fashion conscious crowd. Over the past month, however, Finroo has taken wearable art to a different level with the launch of its new limited edition Black, Platinum, Gold, and Purple labels.
“We figured out pretty quickly that one size definitely didn’t fit all when it came to personalized, limited edition shirts. So we decided to experiment with different lines of limit (200/100/50/25). It really differentiated us from other high end, graphic art shirt companies,” said Eric Yohay, President.
Finroo prints its international graphic art designs on organic bamboo silk, which is the ultimate fabric for soft shirt lovers and environmentalists alike. It’s hard to argue with the fact that these are the softest, most durable, and most eco-friendly shirts on the block. It still begs the question, though, will people pony up more than $50 for a shirt?
“If you look at the high end shirt market, people are willing to pay a lot for boutique brands. At a certain point, it becomes a self-fulfilling prophecy: the shirts are perceived to be trendy and exclusive because they are expensive. Since our label prices are based on edition size— all the way from $27.99 to $95— our customers actually know what they paying for. It’s true exclusivity, not just some easily forged logo or phony luxury perception,” said Ben Plesser, Director of Business Development
Finroo is betting on a bold new game in high end, designer shirts. Now it’s time for its customers to choose their stakes.
####
SUBSCRIBE VIA RSS
MBA Plan B: Finoo, Limited Edition Clothing
Newly minted MBAs forced to take matters into their own hands
Contact: Blake Curwen FOR IMMEDIATE RELEASE
Phone: 857.540.6325
Email: Blake@finroo.com
Cambridge, Mass. (Sept. 15, 2009) – In a normal year, completing the MBA program at Babson College means opening the door to new and exciting career opportunities that otherwise might pass them by. For Eric Yohay, Blake Curwen, and Kevin Sandhu, that is exactly what they envisioned when they accepted their invitations to the competitive MBA program in the early months of 2008.
Fast forward to graduation in spring 2009, and reality has dealt the recent grads a different hand. With unemployment hovering around the 10 percent mark and senior positions seeing fierce competition from hundreds of applicants, Yohay, Curwen and Sandhu knew it was time to launch a plan B: Finroo.com.
"I think everyone in my inner circle was saying what a great time it was to go back to school. Turns out it couldn't have been worse. Everyone needs a back up," said Blake Curwen, Director of Sales and Marketing
Finroo is a limited edition clothing company that offers product direct from designers to consumers. Finroo taps into an international pool of artists who submit their designs to the site and receive commission for each shirt that is sold. In addition to commission, a portion of each sale is given to a charity of the artist’s choice. Finroo also offers thousands of dollars in prize money to its artist community through various sales contests. The shirts are printed on super soft eco-friendly bamboo, and each T is individually numbered. Focused on originality and turning T-shirts into 'wearable art,' the company's first line runs in limited editions of 100. That translates into one shirt for every 184 towns in the US.
Finroo is presently using its internal budget for online advertising and search engine optimization while seeking angel and VC funding. In addition to selling directly from its site, Finroo has begun to move into retail spaces in select cities. This October, Finroo will be hosting live 'Final Rounds' (Think of an MC battle, but with artists instead) in New York allowing artists to create designs live on stage that will later be made into shirts. The company’s sales and notoriety continues to grow each month, which Finroo largely credits to its large and continually expanding artist community.
"The key is to just get people in front of the shirts. The designs are awesome, and the bamboo is the most comfortable thing you'll ever touch," said Eric Yohay, President.
####
For more information on Finroo, or to schedule an interview call Blake Curwen at 857.540.6325 or email blake@finroo.com
