Express Your Inner Socialite at Finroo.com

I like simple pleasures, like butter in my ass, lollipops in my mouth. That’s just me. That’s just something that I enjoy. – Floyd Gondolli, Boogie Nights

Although most of us tend to keep things a bit more kosher than the adult film financier, Floyd has a valid point – life is all about those everyday delights, usually so elementary and common that we take them for granted.  Whether it is the first sip from a cold beer, the last glimpse of sunlight fading over the ocean, or that intoxicating aroma of new tennis balls from a fresh can of Wilsons, we all should take a moment to appreciate the wonders that make it so great to be alive.  For me, there are few feelings that rival the sensation of putting on a comfortable, soft t-shirt.  What’s even better is when that shirt is adorned with a unique, eye-catching design.  Fortunately for clothing junkies, limited edition wearable art company, Finroo.com, has the fix on the trendiest designs and have partnered up with the Campus Socialite for an exciting opportunity.

Finroo’s motto advises you to “swim against the tide” and this trailblazing spirit is expressed in each of their artists’ designs.  What separates Finroo from the average online clothing site is its one-of-a-kind format that can only be described as a continuous design competiton.  T-shirt artists can create an account and then submit their design ideas to Finroo for approval.  Once given the green light, artwork is placed onto shirts and designers are rewarded with 10% of the profits from each sale while a separate portion of the purchase is donated to a charity of the artist’s choosing.

All designs are sold on super high quality bamboo products that ensure a relaxed, natural feel combining both fashion and comfort. The 70% bamboo, 30% organic cotton blend featured in each Finroo shirt is the ideal combination for material that provides both a soft fit and acts as a palette to accentuate vivid colors.  Shirts are available in limited edition quantities of 25, 50, 100, and 200 and each individually numbered item is sorted on the homepage based on availability, novelty, design, and popularity.  Visitors are free to offer feedback to artists and these critiques help improve the overall quality of work on Finroo.

As if their high quality, user-generated goods weren’t enough to reinforce Finroo.com’s distinctiveness, the site plans on introducing limited edition posters, wall decals and high quality canvas pieces for both review and purchase.  Just like their t-shirt designs, only the cream of the crop will be made available for purchase and these products are printed on demand.  Finroo welcomes submissions from all interested designers and features an artist profile page that allows customers to get to know the people behind their favorite shirts.

We at the Campus Socialite understand that our readers possess some of the most innovative minds of their generation and know that many of you are interested in the styles made popular by Finroo.com.  With that in mind, we have joined forces with our friends at Finroo to create a contest encouraging artists to enter their design ideas for the official Campus Socialite t-shirt.  Keep checking The Campus Socialite over the next few days for more information on the contest and the terms!  Also, if you are in attendance at the big Precious Time launch party at Bar Social, Finroo.com will be setting up an art battle right in the lounge!  For more information on Precious Time’s red carpet event, e-mail DrewAustin@PreciousTimeNY.com.

Hey guys,

  Just wanted to let you know that Finroo was announced as "I am the Trend" clothing company of the week!

woopie!

This past month, FinRoo’s limited edition tees have been turning heads and gaining some well-deserved attention. Check out the exclusive interview with T shirt magazine:

Finroo is a clothing brand that produces t-shirts printed in limited quantities, where every garment is numbered. “The chances of you seeing someone wearing the same design are slim to none”, according the people of Finroo as stated in their about section. The t-shirt designs are created by artists who submit there designs in hopes of getting them printed. I interview Eric Yohay of Finroo about the company.

MC: How did you go about starting Finroo? What steps did it take to finally launch your brand?

EY: We started with a group of 5 artists and said “what are you missing?” They explained to me that although there was outlets for them to get their artwork out, they wanted more feedback and instructive criticisms on top of monetary rewards. We then created a dashboard that gave them the statics and data that they asked for.

The first step was deciding from the beginning that our shirts,, from the start needed to be TOP quality and needed to blow people away the first time they felt it. We then experimented with factories from all over the world and finally settled on one in Turkey that made it just right.

MC: What made you initially decide to have your designs printed on bamboo t-shirts?

EY: We experimented with a ton of different materials (silk, cotton blends, organic cotton, bamboo, tight cotton, distressed cotton) but nothing really was what we were looking for. We needed something that was not only soft and comfortable but needed to have something that would hold an amazing print and would make the colors POP.

This ended up being 70% bamboo 30% organic cotton blend.

MC: When starting your company, did you design any of the t-shirts personally, just to get some products out there? Or did you get artists to design Finroo t-shirts from the beginning?

EY: From the get go, our products have been from our artists. We have never submitted anything and never will because we don’t want our artists to think we would compete with them. We are lucky to have the artists we have and we are getting more and more talented artists every day.

MC: How do you select which t-shirt designs get printed and sold through your site? Is there a certain process of evaluation?

EY: Yes, there is a one step process. We only print what gets purchased. Everything at Finroo is printed on demand.

MC: What’s the biggest challenge you ever faced while running Finroo? How did you overcome this challenge?

EY: The biggest challenge we have still to this today is that we didn’t want to be just another t-shirt company. We wanted to stand above the noise, swim against the tide. We wanted to sell wearable art rather then a commodity so we took a lithographic approach of numbering all of our products. All of our products are in limited edition batches of 100 and each garment is numbered with its actual number in production.

This is a huge logistical challenge but we felt that we owed it to our customer to spend the extra time and energy to make sure they got a real piece of art. This company started because I walked into a bar and saw someone wearing the same shirt I had.

It won’t happen again……..

MC: Are you looking to grow your company into a huge brand one day, or just keep it small, yet profitable? How do you plan on maintaining your brand concept of limited quantities, while growing your company?

EY: We plan on going for gold! We are going to grow this company as fast as possible because we owe it to our customers and our artists. Its hard to do when your based on limited edition quantities, but that’s why were are going to release different pallets such as burn out shirts, sport jackets, and limited edition surf boards.

MC: What can we expect from Finroo in the upcoming years?

EY: You can expect more pallets for limited edition art. More exclusiveness (we are releasing runs of 50 as well as 25 at the end of the month), and more sexyness!

read the original at:

http://t-shirtmagazineonline.com/finroo/

as seen on NBC's website slide 12

This past month, FinRoo’s limited edition tees have been turning heads and gaining some well-deserved attention. Check out the articles below from Thrillist and Cottonable. Drum roll please!

Thrillist

Finroo

Like a girl at a party when she sees some skank wearing the same dress, man risks the crushing shame of entering a bar only to see some total herb's also rocking his ill Fantastic Four graphic tee, and doing it better. Spare yourself such ignominy, with garb from Finroo

Launched in January, but only now actually shipping stuff, 'Roo prints user-submitted tee designs in limited runs of 100, ensuring that you'll be the only person in the room expressing your individuality thanks to somebody else's hard work. Any submitted art that passes quality assessment and copyright infringement screening goes up for sale on the site, available on uber-soft bamboo tees printed w/ their run number, and with its relative prominence (or lack thereof) on the homepage determined by a combination of metrics including user votes, total purchases, and page hits, a mind boggling computation that would take hours by hand, but thanks to Fin's supercomputer is now refreshed every 30 minutes. Once a shirt's sold out it disappears from the site, ensuring fresh designs're always getting pushed to the front, and for every tee sold $4 is kicked to the artist, with another buck going to a charity the artist's choosing. So yeah, they get $5.

Fin's jump-started their collection by handpicking graphic design, tattoo, and graffiti artists to submit their works, which include jobs like a grenade w/ a smiley-face pin, a toddler seemingly being eaten by a stroller, and a lone pair of sunglasses, which you'll wish you could pull off and wear once you notice some stud wearing a shirt emblazoned with Fantastic Five.

Check out all the dope, lim-ed chest sleeves at Finroo.com

Cottonable

Finroo, Bamboo-made Artsy T-shirts Won't Run Forever

Posted by Rangga

Finroo is a graphic T-shirt company specialized in producing limited run tees in batches of 100. Not only limited edition, these tee are actually printed with number of the design inside the garment itself. Design-wise, they're doing good with John Fitzpatrick tees dominate latest collection -- followed by other Eric Carter, Clint Ozturk, Horsten Schmidt and some more talented graphic artists.

Besides work with up and coming artists, Finroo prints on high quality bamboo and organic cotton blanks and donate a dollar to charity for every sale -- average t-shirt prices is $34.99 (thanks God they don't donate 99 cents per T-shirt). Another thing I really like from Finroo is that users/visitors/fans feedback to tool of every T-shirts. You can give 1-5 rating of every tee in term of color, design, placement and overall rating as well as feedback form of what you like or dislike from each tee. Even if you don't feel like buying a T-shirt, spending some times being T-shirt critic is not so bad either.

Too bad, I don't see any other color of tees except white; they should, next time, print those designs on non-white tees. Hey, that's my first suggestion as tee critic... Don't copy my words, please!